NHL announces Bodyarmor as its new sports drink, replacing BioSteel
Time:2024-05-21 12:27:02 Source:sportViews(143)
NEW YORK (AP) — The NHL and NHL Players’ Association on Tuesday announced a multiyear agreement with Bodyarmor to be the league’s official sports drink.
Bodyarmor replaces BioSteel in that department after BioSteel filed for bankruptcy last year.
Three-time league MVP Connor McDavid signed on with Bodyarmor in early 2024 after previously being associated with BioSteel. McDavid on Monday night became just the fourth player to record 100 assists in a single season.
This is the latest agreement for the NHL as it’s expected to set another revenue record at roughly $6.2 billion. The league also announced a new single-season attendance record of more than 22.5 million fans in arenas.
“One of the unique things about the NHL fan is that they’re very exclusive to the sport,” Bodyarmor chief marketing officer Tom Gargiulo said. “There’s not a whole lot of overlap with other sports leagues. And then when you look at how passionate and how avid they are, it’s unbelievable. It’s one of the most passionate fans in all of professional sports.”
___
AP NHL: https://apnews.com/hub/nhl
Previous:Company wins court ruling to continue development of Michigan factory serving EV industry
Next:Verona confirms Serie A status for another year after beating Salernitana
You may also like
- Burglar hurled stolen mobile phones at police from the top of 60ft high roof during nine
- Community colleges offer clean energy training as climate
- Blackout 2024: Why are social media users blocking celebrities?
- Noel Edmonds, 75, is spotted wearing ODD shoes on a trip to Isle of Man as eagle
- Inquiry slams UK authorities for failures that killed thousands in infected blood scandal
- Tyson Fury is thuggish, boorish and entitled. His head
- An Islamist group used child soldiers in Mozambique attacks, says Human Rights Watch
- Trainsquatting! Meet the 17
- OpenAI pauses ChatGPT voice after Scarlett Johansson comparisons